I enjoyed participating in a Webinar this week on Web 2.0 Metrics.
One of the speakers presented an interesting 'Participation Pyramid'
for web browsing.
The pyramid has four levels:
Level 1 - Couch potatoes
The bottom wide layer he called 'couch potatoes' who don't 'participate' but simply browse.
Level 2 - Collectors
The next layer up in the pyramid, fewer in numbers, participate as the 'Collectors' who find something useful and save it. I remember a friend of mine once referred to extreme types of collectors as 'magpies'.
Level 3 - Critics
The next layer up in the pyramid, even fewer in number, are the 'Critics' who actively participate in thinking, reviewing and commenting and providing feedback.
Level 4 - Creators
The top layer in the apex of the pyramid, even fewer in number (maybe as little as 1% only of the total pyramid) are the most participative - they are the creators of the content.
I think this is simple and cool !
The challenge, apparently, is to gradually develop couch potatoes into creators ?
I like the notion of thinking about knowledge couch potatoes, knowledge collectors, knowledge critics and knowledge creators !
It reminds me of another statistic I came across in my earlier change management consulting years.
In any organisation:
20% Ludites - they will never change
50% Pragmatists - I'll believe it when I see it !
20% Enthusiasts - boy do we need these supporters
10% Creators and Innovators
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