In an analysis of our website visitors over the past
18 months, the two most popular searches, by far
were, and continue to be:
Q1 What's the difference between information and knowledge?
Q2 Who, What, Why, Where, When, How?
Interestingly, they are not confined at all to a
particular area, but come from all parts of the world.
Furthermore, they not only come from schools and
universities and education sector, as you would expect,
but from a wide cross section of industry, public and
So, clearly, there is a healthy appetite for understanding
and applying better knowledge!