Although I have just reached page 82 only, of a 250 page book entitled What Would Google Do? by Jeff Jarvis, I strongly recommend the book already.
I have already learned so much and it has given me many more new and very powerful insights into the New Economy.
Jeff Jarvis reverse engineers Google and shows how the internet challenges us all with amazing new opportunities based on abundance thinking, and at the same time, how it is destroying organizations who thrive on scarcity.
Free is a business model and it certainly made me think 'What business are you really in?'
I think this book is an absolute must read, for anybody who is serious about the global knowledge economy.
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