Friday, January 28, 2011

Annual Lecture at CASS Business School, London, 24th January 2011



Well, it’s that time of the year again.

For the third year running, I gave my annual Knowledge Management lecture to 2nd year MBA students at CASS Business School, City University.

I always enjoy this time, primarily because it is very refreshing, always, to talk with students who have their lives and careers ahead of them, versus senior management of corporates, who, naturally through life long business experiences, have a more pragmatic, and even cynical business view. But, of course, we need the balance of fresh new, creative, no limits thinking, and knowledge and experiences from practical business realities.

But this year, I was even more conscious of the ‘one way’ channel of lecturing. This is because I am so much more conscious of the added power of more rapid, interactive, two-way, open discussion as a faster and richer way to learn. Of, course, I have no idea how much tweeting or blogging was going on whilst I was speaking (not much, judging from my direct questions to them about personal blogging and tweeting) but, generally, I felt ‘too one way’ and wanted to interact much more.

But afterwards, several students kindly complimented my talk and felt they had learned much, and I know that would not have been possible, to the same degree, if we had a different, and perhaps less focused, conversation.

At least, my lecture objectives for the students, were achieved.

So my new learning’s came at the end of the talk when I was questioned by students individually, and of course, through updating my lecture annually, based on new developments in KM as I travel the world.

My annual update lunch at CASS afterwards, with my long standing colleague Professor Clive Holtham, and lecturer Martin Rich, was a delight as always. Clive and I have one big thing in common, we both enjoy ‘walking meetings’, so much more invigorating, constructive and productive.

I look forward to my next CASS KM lecture.

My CASS lecture slides, and others, are available at: 

More information at my website

Ron Young

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